The world's economic systems do not adequately acknowledge the valuable role nature plays in planetary and human health. The degradation of land, freshwater and marine ecosystems undermines the well-being of billions of people and costs about 10% of the annual global gross product. At the same time, the restoration of nature presents enormous economic opportunities. The idea of a Nature-Positive Economy (i.e. an economy that considers environmental impacts and sustainability while actively working to improve the state of nature) as well as the pathways towards implementing an NPE remain poorly understood.
The project's ambition is to contribute to the systemic transformation needed for a Nature-Positive Economy through collaborative multi-stakeholder research and innovation to provide clarity and guidance for policy, industry and society. GoNaturePositive! adopts a dual strategy, focusing on actions to demonstrate the potential of nature-positive sectors such as agroecology and green buildings, and in parallel, high-impact actions to benchmark the performance of mainstream businesses on nature-positive criteria and support them to put in place transition strategies.
Five EU and one global pilot (covering Agri-Food, Forestry, Blue Economy, Tourism & the Built Environment) will be co-created with industrial, political, NGO and societal stakeholders. In GoNaturePositive! we will deliver a clear definition and conceptual framework for a Nature-Positive Economy, a roadmap proposing policy and governance pathways towards a Nature-Positive Economy, blueprints for ground-breaking solutions to stubborn roadblocks, and demonstrations of what a Nature-Positive Economy could look like on the ground.
Publications: see Resources — GoNaturePositive!
- Concept Note: Framing the Nature-Positive Economy: GoNP! Concept Note 16/10/24_Final
- Mapping policy and co-operative initiative landscapes for systemic change towards a nature-positive economy. GoNP!+D1.3_Version_07_Web_Sept2025+.pdf
News :
- GoNaturePositive! on Metrics & Finance at the IUCN World Conservation Congress 2025 — GoNaturePositive!
- Discovering the Nature-Positive Economy: Opportunities and challenges for the agroecological transition — GoNaturePositive!
- Pollinators as Economic Partners: An Interview with ICLEI Colombia on Nature-Positive Urban Development — GoNaturePositive!
GoNaturePositive Team
Lisa Bacon
Nature-finance analyst
Lisa is a Nature and Climate Finance Analyst. Her work focuses on exploring solutions in the realm of finance and policy to reallocate financial flows towards nature restoration and climate adaptation projects. She joined the Observatory in 2024 after having worked in sustainable finance within the banking sector, following her studies in management and finance at HEC Paris, and Public Policy at the University of Tokyo
Guillaume Lorentz
Head of bankable sustainable solutions
Guillaume Lorentz has over 20 years of experience in the financial sector, including senior roles at major investment banks such as HSBC. After five years working in market and model risk management, he spent 15 years in trading as a director in Paris and London, focusing primarily on structured products for global portfolios. His financial expertise has since expanded into sustainable finance, with a strong emphasis on the bankability of sustainable solutions through financial engineering. He has extensive implementation experience across fifteen countries in Africa, particularly in energy efficiency, sustainable cities, and carbon markets. At the Sustainable Finance Observatory (SFO), he leads the Bankability and Modelling Division, covering adaptation, biodiversity, energy, and climate-related topics.